
	Marketing and Public Relations Books Effective Public Relations — Scott M. Cutlip Effective Public Relations for Community Groups — Howard Levine Global Spin: The Corporate Assault on Environmentalism — Sharon Beder Handbook for Public Relations Writing — Thomas Bivins Image Makers: Advertising, Public Relations and the Ethos of Advocacy — Robert Jackall Media Control: The Spectacular Achievements of Propaganda — Noam Chomsky The PR Bible for Community Theatres — Chris Mackowski Principles of Marketing — Phillip Kotler Promoting Issues and Ideas: A Guide to Public Relations for Nonprofit Organizations Effective Media Relations: A Practical Guide for Communicators — Wilma Mathews Public Lies and Private Truths: An Anatomy of Public Relations — Bill Cassell Spin Works! The Public Relations Writer’s Handbook — Merry Aronson The State of Nonprofit America Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for your Product, Service, Organization or Idea — Robert Bly Toxic Sludge is Good for You: Lies, Damn Lies, and the Public Relations Industry — John Stauber Value-added Public Relations: The Secret Weapon of Integrated Marketing — Thomas Harris Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! — Shel Holtz Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space — Don Middleberg Advertising Tested Advertising Methods by John Caples Secret Formulas of the Wizard of Ads by Roy H. Williams Cause Marketing and Public Relations The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy - Richard Earle Selling Goodness: The Guerrilla PR Guide to Promoting Your Charity, Nonprofit Organization, or Fundraising Event - Michael Levine Environmental Marketing: Strategies, Practice, Theory, and Research editors, Michael Jay Polonsky, MA and Alma T. Mintu-Wimsatt, PhD Brand Spirit: How Cause Related Marketing Builds Brands - Hamish Pringle Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events - Joe Marconi Green Marketing and Management - John Wasik Effective Public Relations for Community Groups - Howard Levine The PR Bible for Community Theatres - Chris Mackowski Promoting Issues and Ideas: A Guide to Public Relations for Nonprofit Organizations - M Booth & Associates, Inc. Spin Works! A Media Guide for the Rest of Us General Marketing and Public Relations Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy - A. Coskun Samli Effective Public Relations - Scott M. Cutlip Handbook for Public Relations Writing - Thomas Bivins Image Makers: Advertising, Public Relations and the Ethos of Advocacy - Robert Jackall Principles of Marketing - Phillip Kotler Effective Media Relations: A Practical Guide for Communicators - Wilma Mathews The Public Relations Writer’s Handbook - Merry Aronson Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for your Product, Service, Organization or Idea - Robert Bly Value-added Public Relations: The Secret Weapon of Integrated Marketing - Thomas Harris Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! - Shel Holtz Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space - Don Middleberg Social Marketing and Public Relations Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketin - Doug Mckenzie-Mohr Ethics in Social Marketing - Alan R. Andreasen Social Marketing: Improving the Quality of Life - Philip Kotler Marketing Social Change - Alan A. Andreasen Marketing & Social Issues an Action Guide by John R Wish Hands-On Social Marketing: A Step-By-Step Guide - Nedra Kline Weinreich Introduction to Social Marketing - G. B. Mukherji A Manual for Culturally-Adapted Social Marketing: Health and Population - Scarlett Epstein Marketing Public Health: Strategies to Promote Social Change - Michael Siegel