Organizations working for a cause have a different story to tell than corporations and celebrities. Although we can use many of the same skills and tools to get those stories to the press, and ultimately the public, the methods and reasons are significantly different. Therefore, your organization needs specific information about engaging the press as it relates to your mission, staff and work. Media Savvy Journal is tailored to the specific public relations, marketing and communications needs of nonprofit organizations, foundations, community groups, educational institutions, grassroots movements, and progressive businesses.

Information about how to effectively engage the press as a cause-related organization, particularly helpful resources, profiles of selected media outlets, success stories, and interviews with the press regarding successful methods of submitting public relations materials, are covered in each issue.

The Media Savvy Journal is published six times a year and distributed via email and fax.

Subscribers can also read the journal online.