Marketing and Public Relations Books

Effective Public Relations — Scott M. Cutlip

Effective Public Relations for Community Groups — Howard Levine

Global Spin: The Corporate Assault on Environmentalism — Sharon Beder

Handbook for Public Relations Writing — Thomas Bivins

Image Makers: Advertising, Public Relations and the Ethos of Advocacy — Robert Jackall

Media Control: The Spectacular Achievements of Propaganda — Noam Chomsky

The PR Bible for Community Theatres — Chris Mackowski

Principles of Marketing — Phillip Kotler

Promoting Issues and Ideas: A Guide to Public Relations for Nonprofit Organizations

Effective Media Relations: A Practical Guide for Communicators — Wilma Mathews

Public Lies and Private Truths: An Anatomy of Public Relations — Bill Cassell

Spin Works!

The Public Relations Writer’s Handbook — Merry Aronson

The State of Nonprofit America

Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for your Product, Service,
Organization or Idea — Robert Bly

Toxic Sludge is Good for You: Lies, Damn Lies, and the Public Relations Industry — John Stauber

Value-added Public Relations: The Secret Weapon of Integrated Marketing — Thomas Harris

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! — Shel Holtz

Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space — Don Middleberg

Advertising

Tested Advertising Methods by John Caples

Secret Formulas of the Wizard of Ads by Roy H. Williams

Cause Marketing and Public Relations

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy - Richard Earle

Selling Goodness: The Guerrilla PR Guide to Promoting Your Charity, Nonprofit Organization, or Fundraising Event - Michael Levine

Environmental Marketing: Strategies, Practice, Theory, and Research editors, Michael Jay Polonsky, MA and Alma T. Mintu-Wimsatt, PhD Brand Spirit: How Cause Related Marketing Builds Brands - Hamish Pringle

Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events - Joe Marconi

Green Marketing and Management - John Wasik

Effective Public Relations for Community Groups - Howard Levine

The PR Bible for Community Theatres - Chris Mackowski

Promoting Issues and Ideas: A Guide to Public Relations for Nonprofit Organizations - M Booth & Associates, Inc.

Spin Works! A Media Guide for the Rest of Us

General Marketing and Public Relations

Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
- A. Coskun Samli

Effective Public Relations - Scott M. Cutlip

Handbook for Public Relations Writing - Thomas Bivins

Image Makers: Advertising, Public Relations and the Ethos of Advocacy - Robert Jackall

Principles of Marketing - Phillip Kotler

Effective Media Relations: A Practical Guide for Communicators - Wilma Mathews

The Public Relations Writer’s Handbook - Merry Aronson

Targeted Public Relations: How to Get Thousands of Dollars of Free Publicity for your Product, Service, Organization or Idea - Robert Bly

Value-added Public Relations: The Secret Weapon of Integrated Marketing - Thomas Harris

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! - Shel Holtz

Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space
- Don Middleberg

Social Marketing and Public Relations

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketin
- Doug Mckenzie-Mohr

Ethics in Social Marketing - Alan R. Andreasen

Social Marketing: Improving the Quality of Life - Philip Kotler

Marketing Social Change - Alan A. Andreasen

Marketing & Social Issues an Action Guide by John R Wish

Hands-On Social Marketing: A Step-By-Step Guide - Nedra Kline Weinreich

Introduction to Social Marketing - G. B. Mukherji

A Manual for Culturally-Adapted Social Marketing: Health and Population - Scarlett Epstein

Marketing Public Health: Strategies to Promote Social Change - Michael Siegel